About AVANTCHA
Redefining Modern Tea Culture
Founded in 2014, AVANTCHA is a UK-based global tea company dedicated to transforming how the
world experiences tea.
We bridge the timeless ritual of tea with contemporary design and wellbeing, creating a
modern tea lifestyle that inspires connection, calm, and creativity.
Roots in the UK. Shared with the World.
AVANTCHA began in 2014 when friends Markus, Marina, and Chris set out to create a new kind of tea brand.
One that combined craftsmanship, hospitality, and innovation.
From our base in the United Kingdom, we offer one of the most diverse selections of organic and
naturally farmed teas, botanicals, and bespoke tea gifts.
We’re proud to work with premium hotels, restaurants, cafés, and wellness spaces throughout the UK, offering everything from wholesale tea supply to menu development, training, and teaware.
Though rooted in the UK, AVANTCHA is an international brand with growing communities in
Switzerland, Thailand, and the UAE.
Each location has its own team dedicated to customer relations, education, and design, ensuring
every partnership receives a local touch backed by global expertise.
Our flagship Tea Bars in Dubai and Bangkok are immersive spaces that embody our aesthetic and philosophy: everything can be tea.
From the drinks to the desserts, every detail invites guests to explore tea as
art, experience, and modern culture.
AVANTCHA is guided by three principles that define everything we do:
+ Style minimalist design that honours form and function
+ Simplicity refined processes, timeless rituals, lasting quality
+ Substance integrity in sourcing, sustainability, and craftsmanship
We work directly with tea growers and artisans who share our respect for nature and tradition, ensuring
every blend tells a story of origin, care, and connection.
Our range includes black, green, white, oolong, and herbal teas, as well as rare teas,
matcha, hojicha, botanical blends, and minimalist teaware, all designed to elevate the daily tea experience.
Tea for Business
AVANTCHA is a trusted tea supplier for hospitality and retail partners worldwide from Michelin-starred restaurants to boutique hotels and wellness concepts.
We offer a complete tea solution, including:
+ Wholesale tea supply+ Menu development and staff training
+ Private label and bespoke blends
+ Sustainable teaware and accessories
Every partnership is shaped by creativity, reliability, and a shared love of tea.
Our Mission
Advancing Tea – AVANTCHA strives to redefine the modern luxury tea experience, by adding functional elegance and attention to detail.
Advancing Sustainability – AVANTCHA champions sustainable luxury by direct and fair sourcing and environmentally friendly production without compromising on the quality of the product.
Advancing Taste – At AVANTCHA, experiencing the true depth of taste of premium tea is embraced and encouraged through continual innovation, learning and growth.
Advancing Service – The AVANTCHA approach is one of genuine care, personal commitment and accountability; our concierge team and our founders passionately assist clients to share their knowledge.
Advancing Togetherness – AVANTCHA inspires people to embrace moments of peaceful, emotive togetherness and connection – with themselves and their families and communities with tea as their common language.
Advancing Lifestyle – AVANTCHA is focused on helping luxury markets become more aware and conscious of what healthy living means and empowering individuals to build healthy rituals in their lives.
How many tea suppliers have everything you need? AVANTCHA is a global, lifestyle beverage brand,
offering a reliable, sustainable one-stop solution for everything tea.
We are 100% committed and confident that we can add value to your business with:
Our Clients
Over the past decade, AVANTCHA has built lasting relationships with leading hotels, chefs, and hospitality
groups who trust us to lead their tea programmes.
Together, we’ve created educational masterclasses, signature blends, and tea-based experiences that
engage guests and enrich brands.
Wherever you find AVANTCHA from London to Dubai, Zurich to Bangkok,
you’ll find a shared pursuit of quality, sustainability, and inspiration in every cup.
Clients
