About AVANTCHA

Redefining Modern Tea Culture

Founded in 2014, AVANTCHA is a UK-based global tea company dedicated to transforming how the
world experiences tea.

We bridge the timeless ritual of tea with contemporary design and wellbeing, creating a
modern tea lifestyle that inspires connection, calm, and creativity.

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Our Story

Roots in the UK. Shared with the World.

AVANTCHA began in 2014 when friends Markus, Marina, and Chris set out to create a new kind of tea brand.
One that combined craftsmanship, hospitality, and innovation.

From our base in the United Kingdom, we offer one of the most diverse selections of organic and
naturally farmed teas, botanicals, and bespoke tea gifts.

We’re proud to work with premium hotels, restaurants, cafés, and wellness spaces throughout the UK, offering everything from wholesale tea supply to menu development, training, and teaware.

A Global Tea Collective

Though rooted in the UK, AVANTCHA is an international brand with growing communities in Switzerland, Thailand, and the UAE. Each location has its own team dedicated to customer relations, education, and design, ensuring every partnership receives a local touch backed by global expertise.

Our flagship Tea Bars in Dubai and Bangkok are immersive spaces that embody our aesthetic and philosophy: everything can be tea.

From the drinks to the desserts, every detail invites guests to explore tea as art, experience, and modern culture.

Our Philosophy: Style, Simplicity, Substance

AVANTCHA is guided by three principles that define everything we do:

+ Style minimalist design that honours form and function
+ Simplicity refined processes, timeless rituals, lasting quality
+ Substance integrity in sourcing, sustainability, and craftsmanship

We work directly with tea growers and artisans who share our respect for nature and tradition, ensuring every blend tells a story of origin, care, and connection.

Our range includes black, green, white, oolong, and herbal teas, as well as rare teas, matcha, hojicha, botanical blends, and minimalist teaware, all designed to elevate the daily tea experience.

Silk Teabags

Matcha

Loose Leaf

Gifts & Teaware

Tea for Business

How many tea suppliers have everything you need? AVANTCHA offers a reliable, sustainable one-stop solution for everything tea. We are 100% committed and confident that we can add value to your business.

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Our Mission

Advancing Tea – AVANTCHA strives to redefine the modern luxury tea experience, by adding functional elegance and attention to detail.

Advancing Taste – At AVANTCHA, experiencing the true depth of taste of premium tea is embraced and encouraged through continual innovation, learning and growth.

Advancing Service – The AVANTCHA approach is one of genuine care, personal commitment and accountability; our concierge team and our founders passionately assist clients to share their knowledge.

Advancing Togetherness – AVANTCHA inspires people to embrace moments of peaceful, emotive togetherness and connection – with themselves and their families and communities with tea as their common language.

Advancing Lifestyle – AVANTCHA is focused on helping luxury markets become more aware and conscious of what healthy living means and empowering individuals to build healthy rituals in their lives.

Sustainability Without Compromise

How many tea suppliers have everything you need? AVANTCHA is a global, lifestyle beverage brand,
offering a reliable, sustainable one-stop solution for everything tea.
We are 100% committed and confident that we can add value to your business with:

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Our Clients

We have established long-standing business relationships with our clients over the past decade, creating experiences for guests to truly savour and engage with the very best that tea has to offer – from unique tea programmes, to inspiring events, and bespoke products, we have the agility to create what is needed to impress. Visit our Business pages to learn more, or contact us for a chat.

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